What is swag bag meaning?

A swag bag is a promotional or gift bag containing various items given to individuals as a gesture of goodwill, appreciation or to promote a brand or event. These bags can contain gadgets, food, beauty products, clothing, office supplies, and other branded merchandise. Swag bags are often given out at events such as movie premiers, music festivals, award shows, and trade shows. They can serve as a marketing tool as they create a buzz around a brand by distributing memorable, useful gifts to facilitate brand recall and recognition.